Today, Rotana stands as a leading hotel management company with thriving properties across the Middle East, Africa, Eastern Europe, and Türkiye. But 33 years ago, it all began with a simple yet powerful bond between two friends who shared a bold vision and the determination to bring it to life.

A visionary partnership, built on passion and purpose

Founded in 1992 by Nasser Al Nowais and Selim El Zyr, Rotana was shaped by a powerful balance of vision and expertise. Al Nowais offered strategic foresight and the determination to create a homegrown brand that could stand proudly alongside global names, while El Zyr brought an unwavering dedication to service and operational excellence. Together, they set the course for a hospitality company that continues to welcome the world with distinction and warmth.

Where it all started

Beach Rotana in Abu Dhabi marked the beginning of Rotana’s journey, introducing a homegrown brand with global ambition. More than just a hotel opening, it became the launchpad for a story of growth and hospitality excellence.

With over 400 rooms, direct access to the capital’s first shopping mall, and one of the city’s most celebrated dining destinations, Beach Rotana quickly rose as Abu Dhabi’s flagship property, setting the operational and service standards that continue to guide every Rotana across the region and beyond.