The Rotana LifeIf one were to look back through Rotana's history in order to distill the essence of Rotana's success, one would find it is based upon enduring partnerships. At the core of these relationships lie genuine friendships which have been built solidly over time. It is these bonds that best describe who Rotana is. All those who know Rotana, know that they have a friendship that will last for a lifetime. It is a friendship based upon loyalty, one which will continue to surprise; a relationship with integrity.
In order to ensure our brand is delivered with consistency and integrity we have distilled a set of values that clearly represent our character. Our team strive to live these values every day. We call this, The Rotana Life. The word, LIFE, provides us with the perfect acronym with which to remember our values. L is for Long-term
I is for Innovative
F is for Friendly
E is for Ethical
Each of the four letters in the word, LIFE, are triggers or short cuts to a value that together make up The Rotana Life. Long-term
We are committed to creating and nurturing lifelong relationships with our owners and partners, colleagues and guests. We are focused on delivering moments that will be remembered for years to come.
Innovative
We acknowledge that each one of our owners and partners, colleagues and guests is different. We respond accordingly by striving to create new ways to meet their individual needs.
Friendly
We share a passion to serve and provide an experience that is genuine and above all friendly. We always have time for our owners and partners, colleagues and guests, as we would do for a friend.
Ethical
We always treat our owners and partners, colleagues and guests with the utmost respect. We act with integrity everyday, in each moment, in every way. | 
